Also called cosmetic tattooing, permanent makeup is the placement of pigment just beneath the epidermis of the skin. It consists of eyebrows, eyeliner, lip liner, and full lip color. Although the effects of aging, surgery, and sun exposure may alter the pigment's appearance over time, it is permanent. With good sun sense, your permanent makeup can last between 6 to 10 years. Some clients like to have their permanent makeup refreshed every few years to keep themselves looking their best.